Dnipropetrovsk branch Snack Export can be called a pilot or starting a project that was successful and on the basis of this project began to develop our distributive structure in other major cities and regional centers. The original system for which Snack Export worked in Dnepropetrovsk, was poludistributsionnoy: work was done and through the wholesale channel and through distributors Dnepropetrovsk, and only when the first branch, there was a qualitative leap. The company began to prepare and train staff, raise professional coaches from the sidelines. Success in Dnepropetrovsk instantly reflected in the increase in sales of snacks, it was a jump tenfold, compared to sales before the branch network. Natural consequence of the transition to a system of own distribution is that the share of wholesale sales of snacks in the early fall, but sales of snacks through retail have increased so much that it was disproportionate, compared with losses in opte. The problems and market trends The fact that manufacturing companies are engaged in distribution (as in the case with The Snack exports) and vice versa – Distributors launches its own brands, due to the fact that the best option for the Ukrainian market, where production and distribution is in the same hands. Therefore, the company increased its earnings to profit at once on two areas.
Problem in our market is that most of the distribution companies are not versed in branding and promotion of brands. And at the same time, most manufacturers do not know how to build an effective distribution system. Another problem common to all manufacturers, concluded that the distributors generally do not pay attention to the quality of the representation of a product brand and company and, therefore, no better the manufacturer will not sell your product.