Other countries as Mexico and China with a consumption ' ' per capita ' ' annual of 301 the 363 eggs. According to president of the So Paulo Association of Poultry keeping (APA), the goal of Brazil is to arrive at a consumption of 200 eggs ' ' per capita ' ' annual (BOZUTTI. 2009). With great the requirements of the market of consumers, mainly the Europe, comes searching to acquire more healthful foods, with lesser concentrations of chemical residues, made with that the traditional model of egg production was rethink in determined aspects. In the case of the poedeiras, the concern with the conditions where these animals live in the conventional systems of creation is so great that the European Union created a series of measures in relation to well-being, as the prohibition of the use of conventional river steamers, that will be applied between 2006 and 2010.
In the case of the position birds, other models had appeared of production, as alternative to the conventional system. These models differ between itself, however all give a bigger attention to animal well-being (PASIAN, GAMEIRO. 2007). With the requirements of the Europe they had started to have a bigger attention to animal well-being, use foods only of vegetal origin in the ration and produce products with a bigger added value, but in Brazil this market is still incipient, facing difficulties as information, as much of producers how much of consumers (PASIAN, GAMEIRO. 2007). Second (PASIAN, GAMEIRO), one of the institutions that certify organic foods in Brazil, the consumption of organic in the whole world increases 30% annually, putting into motion about US$ 26,5 billion, although they to be up to 50% more expensive than not organic foods. In recent years, the Brazilian market of this type of foods had taxes of 30% growth 50% to the year and, currently, Brazil withholds the second bigger area of organic agriculture of the world, that it exports to some countries.
On the other hand, an extreme ventilation in the cold time cause brusque changes in the internal temperature of the shed. Without an appropriate ventilation the ammonia concentrates if, and this is a definitive danger. As the chickens grow its requirement in ventilation increase, therefore it is of the biggest importance the cool air movement in the shed (One of the primary causes of respiratory problems consolidates in me the air circulation). The suggested ventilation of winter must be placed in next levels to the necessary ones to keep pollutant gases in tolerable amount low and. At time of intense heat, we have as objective main of the ventilation, if to keep low the temperature of the installation, to remove the heat produced for the birds. In the summer, in hot days with little air circulation, it becomes if necessary the use of electric fans to banish hot air, to make to circulate cool air and to become more pleasant the internal temperature. Other important factors related the construction of the shed exist and that also they can be considered as being basic parts of a ventilation system, and that basically they favor the cool air inlet and also the exit of air vitiated and loaded of humidity.
5. The ILLUMINATION the application of programs of light for cut chickens basically aims at an increase of the ration consumption, in such a way, improving its zootcnico performance, its importance still becomes bigger at time of intense heat, therefore the normal occurrence of a temperature lower in this schedule will go to stimulate the birds to eat. To reach a good efficiency with the light programs, some rules must be followed: the use of an ideal number of lmens as of the shed uniform of the light bulbs the substitution and, the distribution, the area maintenance same duly clean its when burnt, beyond the job of reflectors.
Of all the players heard for the news article, none had IDO to the cinema to see the film, much even so some admits the interest. Between the trainers, the constatao was accurately the same one. The world of the soccer, so far, ignored its Rei.' greater; ' (VIANA, 2004, p.c8). Logically that if the players were to see the film, the image of the same would be much more attractive to the public. However the marketing campaign is that it must have this work, to become the film most interesting all the public and until inviting the players to attend the film as spreading strategy: ' ' Some errors in the spreading strategy, the competition with other productions and until the fact of the advertising campaign not to have been directed for the young public also would explain the phenomenon. Other films that estrearam at the same time had had very bigger success, as ' ' Cazuza? the time not para' ' , seen for nothing less of what 1,5 million pessoas.' ' (VIANA, 2004, p.c8). Another argued hypothesis is of that films of the documentary sort do not facilitate the sale.
Brazil has tradition in novels and therefore ficcionais dramas tend to have greater appeal public? ' ' Two children of Francisco' ' for example, it is a biography as ' ' Eterno' skin; ' however it relieved much more: ' ' Eterno' skin; ' it was launched in 150 rooms, being seen by 53.286 people in the first end of week, giving average of 355,2 spectators for place (LOSCHPE, 2009, web page). ' ' Two children of Francisco' ' he got in the total 5.319.677 spectators? being therefore the third attended film more of the Brazilian cinema. The fact is that other biographies had been launched ficcionalmente because they obtain to dramatizar and to romantizar the sufferings and the conquests of its personages? in a country where novels and help the poor persons are certainty of ibope, the idealizao that was made on the figure of Skin, really did not have time.