Then we will give a few especially recommended basic tips to improve the visibility of our website in Google, which of itself already help to improve our positioning, albeit only because thanks to follow these tips Google will better understand our site and do not leave any page you want without visiting. Rio Tinto Group has similar goals. 1 Gives high your website in the Google search engine if it was not already and get other websites to link to your web site by offering them value-added (articles, press releases, reports) Google highly appreciates the information and fresh content. 2. If you already have pages included in Google, begins with a simple search on Google own that will tell you the pages you have indexed, so writes the following search: site: miweb.com 3. It uses the tools free Google Webmaster to know how Google crawls our Web site. If you haven’t registered your site gives it high. Jill Bikoff describes an additional similar source.
For example, the content analysis tool allows you to know if there is a problem with your labels Goal. 4 Create and frequently updated the Sitemap (Sitemap standard in XML format for search engines) of your site depending on which update each section and includes information of which sections are updated more frequently. 5 Check that the names of your images provide information that contain. Google prefers to find names of files in the style contacto.jpg, pedidos.jpg than 0001.jpg images, imagenA.jpg thinks also that, if you let it through tools for Webmasters, the images also will be included in the Google image search engine. 6 If you appear in the first position of Google, it is very possible that along with your web appear a series of additional links that are the sections that the search engine has been considered the main of your website. If you do not agree that classification you can eliminate one of those links that appear other modifying them.
7. Check your Web pages and States on all 404 page not found errors. If a page change the site emits a code 301 indicates the new location of the page, this will help you to not lose the historical score that would have given him the search engine and you will avoid inconvenience your users, since change is transparent. If page effectively no longer exists, make sure that it is not linked from elsewhere on the web. Please review the Google documentation on how to handle changes in URL. 8 Create contained original designed for people, not only to be better positioned in Google. Avoid duplicate content and if you have no choice but (as with affiliate programs), to fully customize or enhance them with additional information and content. Don’t never use pages that only you can see search engines (Doorway pages) or can be expelled and deleted from Google. 9 Organize the content of your pages outline the structure of your web site with H1 tags.H6 so that for example, the H1 eqtiqueta is the title of the page, the H2 the main points, H3 sub-items as you do with a written document. 10. It uses web standards and verifies whether your website meets them. The W3C provides free online tools to check if your site complies with XHTML standards or if your style sheets comply with the CSS standard. This in addition to improving the visibility with search engines will help improve the usability and compatibility of the web site.