Enterprise Communication

Its eficciadepende of a work that involves all the other areas of the ComunicaoIntegrada. ' ' The internal communication is a way to spread out between osempregados the reality of the company, of the magnifying of the identidadefuncional bows, of installment of information and stimulaton to the debate of the realidadesocial, without intermedirios' ' (BAHIA, 1995: p. 32) Integrated PorComunicao understands that she is that one where the diverse parts: Institucional communication, Marketing Communication, ComunicaoAdministrativa and others that act of synergic form. In an surrounding Integrated deComunicao, each sector remains focado in its objetivosespecficos. The areas Institucional, Marketing, Administrative and demaiscontinuam taking care of each one of its business, but with on differential of estaremtodas for the same goal that perpassa all these activities, giving umsentido only a common objective. Institucional AComunicao is the one that it looks to construct to the credibility daorganizao having as proposal basic the politicosocial influence and criaoe consolidation of its personality. It makes use of tools as relaespblicas, assessorship of the press, social and cultural, propagandacorporativa marketing and publications. Marketing AComunicao understands all manifestation generated in lathe dosobjetivos of sales of an organization.

It is tied with the marketing denegcios, the propaganda, the promotion, merchandising and to practical others persuasivas messages queutilizam. It is the valuation of the product or service geradopela organization. Administrative AComunicao allows functioning of the system organizacionalcomo one all. Oobjetivo of the Enterprise Communication or Organizacional is to demonstrate to aimportncia of the strategical action of the Communication before its diverse public eno relationship with the press. Although the division in internal public and externoseja practised only for ends of fast understanding, therefore is not simple aidentificao of the diverse public with that a company if relates and suascaractersticas and necessities of communication. Therefore, she is necessary to keep aateno directed to the organization that is the focus of all the actions of comunicaoantes, however, of if identifying to the specific and strategical public with osquais the company if it relates.