Of all the players heard for the news article, none had IDO to the cinema to see the film, much even so some admits the interest. Between the trainers, the constatao was accurately the same one. The world of the soccer, so far, ignored its Rei.' greater; ' (VIANA, 2004, p.c8). Logically that if the players were to see the film, the image of the same would be much more attractive to the public. However the marketing campaign is that it must have this work, to become the film most interesting all the public and until inviting the players to attend the film as spreading strategy: ' ' Some errors in the spreading strategy, the competition with other productions and until the fact of the advertising campaign not to have been directed for the young public also would explain the phenomenon. Other films that estrearam at the same time had had very bigger success, as ' ' Cazuza? the time not para' ' , seen for nothing less of what 1,5 million pessoas.' ' (VIANA, 2004, p.c8). Another argued hypothesis is of that films of the documentary sort do not facilitate the sale.
Brazil has tradition in novels and therefore ficcionais dramas tend to have greater appeal public? ' ' Two children of Francisco' ' for example, it is a biography as ' ' Eterno' skin; ' however it relieved much more: ' ' Eterno' skin; ' it was launched in 150 rooms, being seen by 53.286 people in the first end of week, giving average of 355,2 spectators for place (LOSCHPE, 2009, web page). ' ' Two children of Francisco' ' he got in the total 5.319.677 spectators? being therefore the third attended film more of the Brazilian cinema. The fact is that other biographies had been launched ficcionalmente because they obtain to dramatizar and to romantizar the sufferings and the conquests of its personages? in a country where novels and help the poor persons are certainty of ibope, the idealizao that was made on the figure of Skin, really did not have time.