Only by establishing a reference example, B2B applies to the relationship between a manufacturer and distributor of a product and also the relationship between the Distributor and trade retailer… but NO, to the relationship between the merchant and the final customer (consumer), this last relationship that would be adjusted then the B2C environment (Business to Consumer). Take into account that your application generates also great benefits in demand, depersonalization of purchase and cost of the process. * Sources: Encyclopedia Wikipedia. and marketing, Faces UC class notes.
Eng. industrial, lawyer. EGADE (ITESM); UC. Postgraduate master’s degrees in administration of companies mention markets, human resources; Quality and productivity; Education Doctorate holder Educacionprofesor and researcher Area Graduate of faces UC. Coordinator graduate management quality and productivity program, Faces, UC chairs, marketing, international trade; Organizational behavior; Consultant – business advisory DEPROIMCAwww managerial topics.