Other countries as Mexico and China with a consumption ' ' per capita ' ' annual of 301 the 363 eggs. According to president of the So Paulo Association of Poultry keeping (APA), the goal of Brazil is to arrive at a consumption of 200 eggs ' ' per capita ' ' annual (BOZUTTI. 2009). With great the requirements of the market of consumers, mainly the Europe, comes searching to acquire more healthful foods, with lesser concentrations of chemical residues, made with that the traditional model of egg production was rethink in determined aspects. In the case of the poedeiras, the concern with the conditions where these animals live in the conventional systems of creation is so great that the European Union created a series of measures in relation to well-being, as the prohibition of the use of conventional river steamers, that will be applied between 2006 and 2010.
In the case of the position birds, other models had appeared of production, as alternative to the conventional system. These models differ between itself, however all give a bigger attention to animal well-being (PASIAN, GAMEIRO. 2007). With the requirements of the Europe they had started to have a bigger attention to animal well-being, use foods only of vegetal origin in the ration and produce products with a bigger added value, but in Brazil this market is still incipient, facing difficulties as information, as much of producers how much of consumers (PASIAN, GAMEIRO. 2007). Second (PASIAN, GAMEIRO), one of the institutions that certify organic foods in Brazil, the consumption of organic in the whole world increases 30% annually, putting into motion about US$ 26,5 billion, although they to be up to 50% more expensive than not organic foods. In recent years, the Brazilian market of this type of foods had taxes of 30% growth 50% to the year and, currently, Brazil withholds the second bigger area of organic agriculture of the world, that it exports to some countries.
It is well known that the role of Chinese private enterprises have been participants in the economic growth of China. The performance is mainly due to his management style, which focuses on the social and cultural values proposed by Confucianism. A true cohesion of equipment manifests itself in its management. Cohesive, integrated, committed to the achievement of the objectives established. These companies, under the influence of Confucius, are characterized by flexibility, high centrality, the low level bureaucratic and a collectivistic dimension as cohesive as a family. The Chinese administration is also characterized by its enterprising and innovative style.
The philosophy of Confucius emphasizes the idea of system integration of relations in which morality, discipline and loyalty are key parts. It constitutes the basis on which Chinese society has developed, says Isabel Miyashiro, lecturer and researcher at the University of the Pacific, in the book business and management in Asia: the case of the People’s Republic of China, which has just published the Editorial Fund of this House of studies. In China, the human resource of the company is highly valued, there is a constant, continuous concern, provide training, training required according to the demands of the current scenarios, the advancement and development of technology. Is always maintained surveillance of favoring everyone and us only to some, manifests a true, commitment, ethics, values that support to members of the Group in such a way that they feel fully identified with the organization. Chinese companies take very seriously everything that involves their cultural factors, which stated, that concepts such as bao, guanxi and mianzi are considered, as well as; the relevant Chinese cultural tradition and the Shin Chin, allowing to explain the complex system of human relationships within Chinese organizations. Chinese companies have clearly defined their goals, aspirations, role, taking into account everything that involves economic reforms and his desire to be incorporated into the World Trade Organization.